Many definitions have been given for Data Science. We can think of Data Science as a combination of different algorithms, tools, and machine learning principles that aim to discover hidden patterns from the raw data. Data Science involves many disciples and skills such as statistics, coding, business, etc. We hear though, many buzzwords all around Data Science. Let’s try to clarify the Applications of Data Science.
Security
There are several cities throughout the world that are working on predictive analysis so that they can predict the areas of the town where there is more likely to be a big surge for the crime that is there. This is done with the help of some data from the past and even data on the geography of the area.
This is actually something that a few cities in America have been able to use, including Chicago. Although we can imagine that it is impossible to use this to catch every crime that is out there, the data that is available from using this is going to make it easier for police officers to be present in the right areas at the right times to help reduce the rates of crime in some of those areas. And in the future, you will find that when we use data analysis in this kind of manner in the big cities has helped to make these cities and these areas a lot safer, and the risks would not have to put their lives at risk as much as before.
Transportation
The world of transportation is able to work with data analysis, as well. A few years ago, when plans were being made at the London Olympics, there was a need during this event to handle more than 18 million journeys that were made by fans into the city of London. Moreover, it was something that we were able to sort out well.
How was this feat achieved for all of these people? The train operators and the TFL operators worked with data analytics to make sure that all those journeys went as smoothly as possible. These groups were able to go through and input data from the events that happened around that time and then used this as a way to forecast how many people would travel to it. This plan went so well that all of the spectators and the athletes could be moved to and from the right places in a timely manner the whole event.
Risk and Fraud Detection
This was one of the original uses of data analysis and was often used in the field of finance. There are many organizations that had a bad experience with debt, and they were ready to make some changes to this. Because they had a hold on the data that was collected each time that the customer came in for a loan, they were able to work with this process in order to not lose as much money in the process.
This allowed the banks and other financial institutions to dive and conquer some of the data from the profiles they could use from those customers. When the bank or financial institution is able to utilize their customers they are working with, the costs that had come up recently, and some of the other information that is important for these tools, they will make some better decisions about who to loan out money to, reducing their risks overall. This helps them to offer better rates to their customers.
In addition to helping these financial institutions make sure that they can hand out loans to customers who are more likely to pay them back, you will find that this can be used in order to help cut down on the risks of fraud as well. This can cost the bank billions of dollars a year and can be expensive to work with. When the bank can use all of the data that they have for helping discover transactions that are fraudulent and making it easier for their customers to keep money in their account, and make sure that the bank is not going to lose money in the process as well.
Logistics of Deliveries
There are no limitations when it comes to what we are able to do with our data analysis, and we will find that it works well when it comes to logistics and deliveries. There are several companies that focus on logistics, which will work with this data analysis, including UPS, FedEx, and DHL. They will use data in order to improve how efficient their operations are all about.
From applications of analytics of the data, it is possible for these companies who use it to find the best and most efficient routes to use when shipping items, the ones that will ensure the items will be delivered on time, and so much more. This helps the item to get things through in no time and keeps costs down to a minimum as well. Along with this, the information that the companies are able to gather through their GPS can give them more opportunities in the future to use data science and data analytics.
Customer Interactions
Many businesses are going to work with the applications of data analytics in order to have better interactions with their customers. Companies can do a lot about their customers, often with some customer surveys. For example, many insurance companies are going to use this by sending out customer surveys after they interact with their handler. The insurance company is then able to use which of their services are good, that the customers like, and which ones they would like to work on to see some improvements.
There are many demographics that a business is able to work with and it is possible that these are going to need many diverse methods of communication, including email, phone, websites, and in-person interactions. Taking some of the analysis that they can get with the demographics of their customers and the feedback that comes in, it will ensure that these insurance companies can offer the right products to these customers, and it depends one hundred percent on the proven insights and customer behavior as well.
City Planning
One of the big mistakes that is being made in many places is that analytics, especially the steps that we are talking about here, is not something that is being used and considered when it comes to city planning. Web traffic and marketing are actually the things that are being used instead of the creation of buildings and spaces. This is going to cause many of the issues that are going to come up when we talk about the power over our data is because there are some influences overbuilding zoning and creating new things along the way in the city.
Models that have been built well are going to help maximize the accessibility of specific services and areas while ensuring that there is not the risk of overloading significant elements of the infrastructure in the city at the same time. This helps to make sure there is a level of efficiency as everyone, as much as possible, is able to get what they want without doing too much to the city and causing harm in that manner.
We will usually see buildings that are not put in the right spots or businesses that are moved where they do not belong. How often have you seen a building that was on a spot that looked like it was suitable and good for the need, but which had a lot of negative impact on other places around it? This is because these potential issues were not part of the consideration during the planning period. Applications of data analytics, and some modeling, helps us to make things easier because we will know what would happen if we put that building or another item on that spot that you want to choose.
Healthcare
The healthcare industry has been able to see many benefits from data analysis. There are many methods, but we are going to look at one of the main challenges that hospitals are going to face. Moreover, this is that they need to cope with cost pressures when they want to treat as many patients as possible while still getting high-quality care to the patients. This makes the doctors and other staff fall behind in some of their work on occasion, and it is hard to keep up with the demand.
You will find that the data we can use here has raised so much, and it allows the hospital to optimize and then track the treatment of their patient. It is also a good way to track the patient flow and how the different equipment in the hospital is being used. In fact, this is so powerful that it is estimated that using this data analytics could provide a 1 percent efficiency gain, and could result in more than $ 63 billion in worldwide healthcare services. Think of what that could mean to you and those around you.
Doctors are going to work with data analysis in order to provide them with a way to help their patients a bit more. They can use this to make some diagnoses and understand what is going on with their patients in a timely and more efficient manner. This can allow doctors to provide their customers with a better experience and better care while ensuring that they can keep up with everything they need to do.
Travel
Data analytics and some of their applications are a good way to help optimize the buying experience for a traveler. This can be true through a variety of options, including data analysis of mobile sources, websites, or social media. The reason for this is because the desires and the preferences of the customer can be obtained from all of these sources, which makes companies start to sell out their products thanks to the correlation of all the recent browsing on the site and any of the currency sells to help purchase conversions. They are able to utilize all of this to offer some customized packages and offers. The applications of data analytics can also help to deliver some personalized travel recommendations, and it often depends on the outcome that the company is able to get from their data on social media.
Travel can benefit other ways when it comes to working with the data analysis. When hotels are trying to fill up, they can work with data analysis to figure out which advertisements they would like to offer to their customers. Moreover, they may try to utilize this to help figure out which nights, and which customers, will fill up or show up. Pretty much all of the different parts of the travel world can benefit when it comes to working with data analysis.
Digital Advertising
Outside of just using it to help with some searching another, there is another area where we are able to see data analytics happen regularly, and this is digital advertisements. From some of the banners that are found on several websites to the digital billboards that you may be used to seeing in some of the bigger and larger cities, but all of these will be controlled thanks to the algorithms of our data along the way.
This is a good reason why digital advertisements are more likely to get a higher CTR than the conventional methods that advertisers used to rely on a lot more. The targets are going to work more on the past behaviors of the users, and this can make for some good predictions in the future.
The importance that we see with the applications of data analytics is not something that we can overemphasize because it is going to be used in pretty much any and all of the areas of our life to ensure we have things go a bit easier than before. It is easier to see now, more than ever, how having data is such an important thing because it helps us to make some of the best decisions without any issues. However, if we don’t have that data or we are not able to get through it because it is a mess and doo many points to look at, then our decisions are going to be based on something else. Data analysis ensures that our decisions are well thought out, that they make sense, and that they will work for our needs.
You may also find that when we inefficiently handle our data, it could lead to a number of problems. For example, it could lead to some of the departments that are found in a larger company so that we have a better idea of how we can use the data and the insights that we are able to find in the process, which could make it so that the data you have is not able to be used to its full potential. Moreover, if this gets too bad, then it is possible that the data will not serve any purpose at all.
However, you will find that as data is more accessible and available than ever before, and therefore more people, it is no longer just something that the data analysts and the data scientists are able to handle and no one else. Proper use of this data is important, but everyone is able to go out there and find the data they want. Moreover, this trend is likely to continue long into the future as well.
