Grow your Amazon FBA business requires you to not only start it and create a successful first launch but also to maintain it and continue growing it every single day. As you already know, you are going to be required to launch multiple products and continue to build buzz around your business, if you are going to generate any level of success. The more that you can increase awareness around your business and grow your business out, the more sales you are going to make and, in turn, the more profits you will make as well. This way, you can create maximum sales through your business, which will allow you to earn even more over time.
Many people think that growing your business means that you will have to put in even more work to keep your business running, but the truth is that you can grow your business and still keep it highly passive if you want to. The key is to automate wherever you can so that you can leverage more platforms and strategies without having to use up too much more of your time. In addition to automation, you want to stay consistent in your strategies and stick to what you know. This way, running your business stays easy and you continue to produce the same great results that you have already been producing all along.
Here, we are going to discuss how you can grow your business without massively increasing your workload. This way, you can improve your profits, increase your revenue, and create an even stronger income through Amazon FBA without taking up too much more of your time.
1. Stay Consistent, Use What Works
When it comes to growing your Amazon FBA business, you want to use what works and remain consistent in how you approach your business. Consistency provides benefits to your business in many different ways, including in ways that directly influence both you and your customer. The impact that consistency has on both parties is important, as it makes running your business easier, and it makes relying on your business and trusting in your quality of products and services easier.
Regarding yourself and your business, remaining consistent makes running your business easier because you already know what you are doing. As you repeat the same launch processes and growth strategies repeatedly, you will find that despite some of the details changing, the consistency in the strategy makes generating success a breeze. With consistency in this area, you prevent yourself from having to completely design new strategies from scratch every single time you want to launch a new product or market in a new way. This way, rather than starting from scratch, you can improve on the practices that you have already been using and continue to refine and evolve your tried and true practices over time. In the end, this is going to make running your business much easier and will contribute to your success in both maintaining and growing your business over the years.
With your audience, consistency gives them something to rely on and trust in. When your audience sees you using the same launch strategies repeatedly, they are more likely to trust in what you have to offer because they come to know your strategies, too. As they see, your strategies put into action repeatedly, it cultivates a consistent image in their minds of who you are and what you have to offer. This leaves no room for confusion or overwhelm, and ensures that there is no reason for your customers to think that you do not have a clear sense of direction with what you are doing. Instead, they see you using your consistent approach and they recognize it as being your style and personality thrown into your brand, effectively marketing your business. In other words, your consistency becomes a part of your image and actually improves your brand loyalty.
Companies that are known to change their approaches too frequently often destroy their momentum and lose their audience’s attention and loyalty because no one can keep up with what they are doing. Their customers grow confused with the way things work, are unaware of what is going on with the business at any given time, and do not feel confident in the company or the way that they do business. The company’s inability to commit to any given strategy often comes across as being flaky or unreliable, which can massively reduce the quality of their reputation. In the end, it pays to be predictable and repetitive in your approach, and keep your customers developing curiosity through the details. This is a very important tip for grow your Amazon FBA business.
2. Extend Your Online Presence
Social media is a powerhouse when it comes to marketing, no matter what you are marketing for. If you want to grow your brand awareness and increase your traffic to your website, using social media is a great opportunity for you to do so. In fact, when you have to grow your business on Amazon FBA and get more traffic into your store, social media is actually a key player.
Extending your online presence essentially means that you put more effort into being active and engaged on multiple platforms, while also leveraging the strategies available on those platforms to help you grow. For example, if you are presently using Instagram and Facebook to market your products, you could extend your online presence by using Twitter, YouTube, and even Pinterest or LinkedIn to begin marketing your products to your target audience. When you do extend your online presence, make sure that you are extending into platforms where your audience actually spends time, so that you are more likely to get right in front of them. This way, you are making the extension of your presence worthwhile, which will ultimately help you grow your business rapidly with social media.
As you do extend your presence, you want to take advantage of the services that each platform has to offer when it comes to marketing. You can also take advantage of marketing automation to ensure that your platforms stay active and engaged, even when you are not presently using them. This is a great way to keep your platforms passive while still earning you a greater presence and income. This is a very important tip for grow your Amazon FBA business.
Concerning leveraging marketing tools on social media, one of the biggest features you should focus on is native advertising. Native advertisements are paid promotions that exist directly on any given social media platform, and that often fall in line with their newsfeed so that they see it amongst their existing posts. When it comes to growing your presence, these native advertisements can offer you the same benefits that AMS advertisements offer you, further extending your reach without much effort on your behalf. Including native advertisements on social media platforms as a part of your ad budget, is a great opportunity to reach even more people and drive even more traffic to your Amazon store, further improving your sales reach.
3. Automate Wherever You Can
When it comes to growing your business while still maintaining the passive element of it, it pays to automate whenever and wherever you can. Automation is a powerful tool that can help you stay active on social media, or any other platform, without actually having to physically log on and partake in activities on that platform on a regular basis. Running your business through automation earns you time freedom while your business still stays active enough to earn you an income, which earns you financial freedom, too.
For advertisements, the automation ultimately comes from paying them to exist and then only needing to check in on them once per week to make sure that they are still performing properly and earning you a strong income. These are one of the best ways to run automation, as they guarantee you some form of attention to your advertisements and help you grow your business rapidly and successfully.
Another automation feature that you can use is accomplished by using a platform like HootSuite or HubSpot. These platforms allow you to log in to all of your social media accounts on one single platform, then create, and schedule posts for those platforms ahead of time. For many of them, you can create a single post and have it sent out to multiple different social media platforms in a single go, maximizing the use of that particular post and making it easier for you to be found online. When you do get started using automation platforms, make sure that you automate no further than one to two weeks in advance, as automating too far in advance can leave you with outdated marketing materials, should you find that trends change and your materials are all geared toward outdated trends. Moreover, checking in weekly or bi-weekly helps you monitor analytics and ensure that your posts are getting excellent results, improving your chances at growing your presence on these platforms more consistently and rapidly.
4. The Value of Momentum
Momentum, as you know, is a valuable tool to have in place when we talk about launching new products and earning sales with new product lines. That being said, momentum is not exclusive to new product launches when it comes to growing your business. If you want to grow your Amazon FBA business consistently, you want to make sure that you are leveraging momentum in every way possible with your business. The best way to do this is to make sure that you are paying attention to every opportunity that you are receiving with your business and to take advantage of as many of them as you possibly can. The more opportunities that you take advantage of, the more times you are going to get your business seen by a new audience and the more sales that you are going to make overall. This is crucial if you want to be successful with Amazon FBA, so it is important that you be always on the lookout or in the process of making new opportunities for yourself to take.
When you do take up these new opportunities, do not rely on them exclusively to build your momentum. Instead, leverage them in every way possible so that you can maximize the amount of momentum that you are gaining from each opportunity. This way, not only you are getting direct benefits from the opportunities themselves, but you are also getting benefits from talking about these opportunities and building your audience’s excitement in them, too. The more that you can combine new opportunities by talking about new opportunities, the more momentum you are going to continue to grow in your business, which will lead to increased success. This is a very important tip for grow your Amazon FBA business.
You can track your momentum by paying attention to your analytics. If at any point you find your business is not growing the way you desire it to, chances are you can find the exact problem directly in your analytics. Below, we will discuss the value of your analytics and how you can use them to guide your business forward.
5. Use Your Analytics to Guide You
Your analytics is a powerful source of data that can directly tell you what your audience may not be willing to say aloud. When you use your analytics to guide you, you can feel confident that you are directly listening to what your audience wants more of an offer more of what they are looking for. This way, as you continue to share new pieces of marketing materials with your audience, you can feel confident that every single piece is going to succeed with reaching your audience and generating success for your business.
In the matter of reading your analytics, there is a simple system for reading them to ensure that your posts are gaining traction. First, you want to see how many people saw the post, and then you want to see how many people engaged with the post. Ideally, you want to have at least a 2-8% or higher engagement ratio, as this tends to be a standard ratio on most platforms. You might have some pieces of content that perform at 30% + engagement ratios and others that perform lower than 2%. Naturally, you want to look at each piece of content and start seeing what the differences are, in order to begin to understand why some contents perform well, and why other contents do not.
If you look at the content that thrives versus the content that struggles, you should be able to identify some obvious differences or patterns that highlight why some products work and why others do not. You might notice nuances as if your underperforming content has lower quality graphics or graphics that all feature similar content that, for some reason or another, does not seem to resonate well with your audience. Or, you might find that there are certain topics that you are talking about in either that is causing your audience to like or ignore the content that you have created. As you notice these patterns, jot them down and keep track of them, as this is going to help you understand your audience better.
Ideally, you should be reading your analytics every single week, especially right before you begin to create new content for your platforms. Reading your analytics before creating new content can help you create new content that is actually relevant to what your audience wants to see and read about. This way, you are more likely to create new content that performs even better than previous content. This is a very important tip for grow your Amazon FBA business.
The more that you create higher quality, relevant content for your audience, the more you are going to recognize your positive momentum growing in your favor and helping you expand your business reach. This will help your analytic tracking work together with leveraging your momentum to help you grow your business and earn more sales over time.
6. Build Out Your Product Line
The final and perhaps most obvious way for you to grow your Amazon FBA business is to continually add new products to your product line. After your initial launch with all of your new products in your new store, you want to start adding new products to your shop on a consistent basis. The key to building out your product line is that you want to be consistent, but not overwhelming. This way, you are going to have plenty to talk about and grow into, without bombarding your audience with constant back-to-back launches, which can be overwhelming and can actually drive your audience away. Although they do want to see that you are growing and adding new options or products for them to order, they do not want to constantly hear from you with your new offerings, as this may desensitize them and cause them to ignore your new launches.
Most successful companies choose to launch a new lineup of products every 3 months or every quarter. This gives them an entire quarter to devote to choosing these new products, organizing the launch, and conducting the launch, then conducting the launch follow up and then to grow momentum in between with standard marketing practices. If you choose to do this, you can perfect a 3-month marketing strategy complete with all of the aforementioned marketing cycles for every new product lineup that you add to your business. This way, you always know what you are marketing for and you have an easy time-sharing your new products with your audience.
If you do choose to build out your product line with lineups like this every three months, it is important that you slightly alter your product research phase to look for products that are likely going to be popular for the next season. After all, you do not want to be marketing for last season’s products in the new season when you do each new marketing launch. For example, you do not want to be marketing cozy sweaters or Christmas gift items in the spring when you start your new launch cycles. Make sure that you are always being realistic about what is popular now and what is likely to remain popular come your launch cycle so that you are stocking up on products that are more likely to sell.
The alternative to doing quarterly launches is to launch a new product every month or every other month. This way, your launch cycle would look more like spending 1-2 weeks in the launch phase, launching a new product, and spending 1-2 weeks in the follow-up phase as you build on the momentum of that new product. By the time, that product has been out for a couple of weeks, you can start preparing for the launch of your next product. This style of marketing is like taking baby steps with your momentum by growing it out consistently over time, without ever really taking a beat between your marketing strategies.
If you do choose to market this way, make sure that you take periodic breaks in between your launches to give your audience a chance to take a break, too. Remember: your audience is not going to want to buy something new from you every single month as they have other things they want to purchase, too. Unless you have a massive audience that cycles between who buys each month, you are going to generate your best success this way by launching a new product every 6-8 weeks, so that there is plenty of time between each launch for your audience to recover and prepare for a new launch.