Although digital marketing has emerged as a game-changer, you cannot overlook the significance of the basics. Trade show promotions are an integral element of brand marketing as they connect directly with the target audience. You can showcase your products and services face-to-face, engage with the potential leads, and gain trust for your business. Let’s move to Best Trade Show Tech Advice.
But setting your booth apart in a crowded event takes a lot of work. Think beyond creating an impressive presence with high-quality displays and seasoned staff members at your booth. You can leverage technology to take things a notch higher. Here is the best trade show technology advice a business owner will ever need.
Promote with social media
The use of technology in the event space begins even before participating in the trade show. You can promote your brand’s participation in the event with social media. Post compelling teasers, run a contest, and create curiosity through engagement. The more engaging your campaign, the better the chances of crowds flocking your booth. You can take the social media advantage ahead even after the event for post-show conversations.
Create an attractive display wall
Think outside the box with your presentation if you want to make your booth visible to the crowd. You can go high-tech with trade show displays with compelling graphics and attractive lighting. Such elements are likely to attract attention, regardless of your booth’s position on the event floor. Collaborate with an expert to create high-quality displays. You can look for one that offers rentals if your budget is tight.
Plan an interactive game
Gamification is another great way to leverage technology for an impressive trade show presence. You can get creative with gamification by using ideas like gaming apps and virtual prize wheels to get the audience’s attention. Once the word spreads, everyone attending the event will be keen to visit your booth and try their luck with the game. There isn’t a better way to get the traffic surging for your business.
Set up a podcast studio
Try creating a live podcast at your booth with advanced camera and audio equipment. The attendees can watch and listen to conversations in real-time or even be a part of them. You can live-stream the podcast to the audience not attending the event or record it for broadcasting later. The idea does not cost a fortune, but it can be a crowd-puller for your trade show campaign.
Run a product demo with AR
Most participants run product demos at trade show booths to introduce their offerings to the audience. You can use Augmented Reality to take your demos to the next level. AR integrates the real-world and the virtual world to create lifelike experiences for the viewers. Your audience will be more comfortable buying and using your products after a powerful AR-based demo. Even if they do not seal the deal right away, they will probably remember your brand and return later.
Ramping up your trade show booth with technology is easier than you imagine, even if you run on a shoestring budget. Try these simple ideas to win the audience’s attention and keep them hooked to your brand.
