Content marketing is the holy grail of digital marketing these days. According to a survey, 91 percent of B2B marketers utilize content marketing in their strategy. That goes to show how essential content marketing is in reaching your target audience.
Content marketing pertains to any type of content you publish online. The advantage of content marketing is it dwells on multi-media publications to tap into different audiences. The rule of thumb in content marketing is to make every content you release to the online world valuable and relevant to your target market.
Aside from quality content, you can do these five content marketing tactics and you’ll see a surge in the number of website visits, app downloads, or product purchases.
1. Make blogs SEO-friendly
Whether you’re hiring freelancers or ad agencies for your content marketing strategy, blogging is a foolproof way of increasing brand awareness and reaching your target audience. Blogging refers to long-form content that provides value to your readers. When thinking of blog topics, always remember to prioritize your readers. Make sure you publish topics that your readers would want to read.
Here are some blog ideas you can try:
- Ultimate guides
- How-to blogs or tutorials
- Brand journey
- Company milestones
- FAQ
- Guest post about your niche
- Product feature highlights
- Company’s mission and vision
- Share a customer’s story
- Talk about failure and success
- Recent trends, news, and topics in your industry
- Viral videos
- Social media
- tips and tricks
These are just some of the most common blog ideas you can write about. More importantly, when whipping up blog marketing, SEO is of utmost importance.
SEO or Search Engine Optimization is known as “organic traffic.” SEO banks on keywords in order to rank on the first pages of search engines. Unlike paid advertising, you don’t have to shell out an ad-free to rank on search engines. However, ranking means creating SEO-friendly blogs that are well-researched with competitive keywords in your niche.
Aside from that, here are some tips on how to create a killer SEO-friendly blog:
- Do extensive keyword research.
- Stalk your competitors’ blogs and see what keywords they’re ranking for. (Use tools to audit their website for high-ranking keywords like UberSuggest)
- Use long-tail keywords to have more chances of ranking on Google instead of short-tail keywords.
- Write relevant blog topics.
- Include your main keyword in the title tag, meta description, and subheadings.
- Include synonyms or similar keywords throughout the blog.
- Keep your sentences short. (20 words or less)
- Optimize photos
- Create a structure in your blog. (Short paragraphs, bullet points, bold words, etc.)
2. Segment your email list
Email marketing is a more personalized way of reaching your target audience. And one way to ace your email newsletters is if you segment your email list. No matter how tempting and compelling your email is, it’s useless if you’re not sending it to the right readers.
There is no shortage of tools to segment your list. Mailchimp is an effective email marketing tool that can schedule your emails, segment your list, A/B test emails, and more. A segmented email list lets you create more effective email newsletters that get opened and read.
3. Choose influencers wisely
Influencer marketing is yet another effective content marketing strategy that you should integrate in your campaign. Credibility is an essential requirement in digital marketing and for startups and small businesses, this might be hard to achieve in the beginning of their journey.
When influencers promote your brand, this paves the way for a more targeted and willing target audience. As long as you choose your influencers wisely, you can be sure their followers will listen. Here are some tips:
- Do a background check on the influencer
- Don’t let a huge following fool you
- Choose influencers with similar principles and values
- Make sure you have similar advocacies
4. Create visually compelling infographics
Humans are naturally visual creatures. We process visuals 60,000 times faster than any other type of data. That being said, make sure that your content banks on compelling visuals to appeal to your target audience.
And one tactic that is extremely eye-catching is infographics. Infographics are excellent for explaining complex ideas or long text-based content. Make sure that you balance visuals and texts when creating infographics. Here are some tips:
- Focus on one topic
- Keep sentences concise
- Add images, icons, etc.
- Focus on visual hierarchy
- Include white space
- Focus on flow
- Cite sources
- Create a killer headline
5. Post social media posts regularly
Half of the world’s population is on social media. And marketers see huge opportunities to make waves online. First and foremost, curate your social media posts. Don’t upload content for the sake of it. You want to provide value and entertainment to social media users.
On top of quality social media posts, ensure that your social channels aren’t stagnant. Not posting regularly will give the impression that you’re not a thriving brand. You can create a social media content calendar to schedule your posts.
So there you have it. Five simple and easy ways to scale your content online. By doing these tips, you’ll likely reach more of your target audience and scale your brand in no time.
